Given the choice between spending $79.99 and $99.99 on GTA 6, more early buyers are reaching for the expensive one. Take-Two CEO Strauss Zelnick says the pre-order mix is tilting toward the Ultimate Edition — and then immediately talked down how much that tells us.
His words: "It's skewing more to the premium edition, but that might be a reflection of the fact that the most avid consumers are the ones that are pre-ordering now."
Why the Caveat Matters More Than the Headline
That second half is the important bit. The people buying a game three months before release are the most committed fans in the audience — exactly the group most likely to pay an extra $20 for bonus vehicles, weapons and apparel. The mix almost certainly shifts toward Standard as launch approaches and the wider, more casual audience arrives.
So this is a directional comment, not a sales split. Take-Two disclosed no percentages, and it has been consistent about not disclosing numbers at all: the company says it won't publish raw pre-order counts because it has nothing to compare them against. As Zelnick put it, "it's just never happened before."
No Price Cut Coming
Take-Two also used the moment to shut down any thought of waiting for a discount, signalling that GTA 6 won't be marked down "for a very long time" after launch. If you were planning to hold out for a sale, the publisher is telling you plainly not to bother.
What's Actually Confirmed on Pricing
The editions themselves haven't changed since pre-orders opened on June 25:
- Standard Edition — $79.99. The base game.
- Ultimate Edition — $99.99. Adds a collection of vehicles, weapons and apparel across Jason and Lucia's story, plus Personalized Variants of Jason's Girardi ES9 and Lucia's Klose K17 pistols.
- Every pre-order, both editions, includes the Vintage Vice City Pack.
There are still only two editions — no Collector's tier — and physical copies are a download code in the box, not a disc.
One more thing worth separating out, because it gets misread constantly: Take-Two's $1.39 billion quarterly figure is company-wide net bookings across every game it sells, from NBA 2K to GTA Online. It is not GTA 6 pre-order revenue. That number remains undisclosed.
